New Sporting Events Big Win for Economy
From the inaugural Irving-Las Colinas Marathon in April to the Red Bull Flugtag event this September — residents and visitors will have plenty of new, local outdoor events to enjoy this year. These new large-scale activities are seen by city officials as welcomed opportunities for the local economy.
This year, a Mylan World TeamTennis (WTT) franchise is relocating from Kansas City, Mo., to Irving — making the city an attractive destination for tennis enthusiasts. Events associated with the acquisition of Irving’s Texas Wild WTT team will bring the city international exposure and is projected to have an economic impact of $4 million in the first year.
“World TeamTennis has the potential to draw visitors to Irving from around the metroplex, across Texas, from surrounding states and beyond who will not only enjoy the world class tennis, but who will also spend money in Irving restaurants, stores and stay in Irving hotels generating revenue for Irving residents,” said Brad Smyth, tourism director for the Texas Office of the Governor’s Economic Development and Tourism Division.
The same principle shared by Smyth rings true for all local events. Irving’s central location coupled with amenities such as Campión Trail makes the city a choice destination for outdoor activities. Just added to the city’s activity calendar is the inaugural Irving-Las Colinas Marathon (ilcmarathon.com) set for April 27. Early estimates indicate the city’s inaugural marathon will bring 3,000 participants to the city. The HP Byron Nelson Championship will return to Irving May 13-19 with 250,000 attendees. The city also is preparing to roll out the red carpet for the Red Bull Flugtag at Lake Carolyn this September, which is expected to bring 50,000 spectators to the city.
Posted March 1