News Flash

City of Irving News

Posted on: March 6, 2023

ICVB Conducting Brand Study, Survey

The recently restored Mustangs of Las Colinas sculpture of nine horses crossing a stream.

With new development continuing throughout the community, the Irving Convention and Visitors Bureau is currently undergoing an extensive brand survey to determine public perception of Irving’s unique brand. All Irving residents are invited and encouraged to participate in the survey, which will be conducted March 6 to April 7.

The goal is to anchor the city’s strategic objectives by focusing on Irving’s points of distinction, those that are both authentic and relevant, and to develop a plan to consistently communicate these to a wide range of audiences, including current and prospective visitors, economic development prospects, residents and others.

Take the Survey Now

The link to the survey also is available at, and printed copies are available at Guest Services in Irving City Hall, 825 W. Irving Blvd. 

Take the Survey
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