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Economic Development News

Posted on: May 14, 2019

Southern-Fried Honky-Tonk, Mama Tried, Two-Steps into Toyota Music Factory Later this Summer

Evening aerial photo of the Toyota Music Factory.

The Texas Two Step isn’t going to be the only lucky draw at Texas Lottery® Plaza for long. Popular Nashville-style honky-tonk Mama Tried is expanding into Toyota Music Factory this summer. The bar/restaurant/live music venue is the brainchild of popular local owner-operator, Brooke Humphries, known for her vibrant concepts around the metroplex.

“We are thrilled to be joining the ranks of the thriving concepts at Toyota Music Factory,” said Humphries, owner-operator of Brooke H Enterprises, the brand behind popular DFW staples such as the flagship Mama Tried in Deep Ellum, Mudsmith, Barcadia, Beauty Bar and the It’ll Do Club. “Toyota Music Factory is a natural fit for the second iteration of Mama Tried.”

Expected to open this August, Mama Tried-Toyota Music Factory will occupy a grand corner space next to the performance stage in Texas Lottery® Plaza. Open for lunch, happy hour, dinner, late night dining and Sunday brunch, the menu will feature a healthy dose of regular live music as well as southern-style meals and comfort foods.

“Mama Tried joins two other local, homegrown-favorites that surround Texas Lottery® Plaza. Frisco stronghold, Green Gator, debuted its Cajun cuisine in March. Emil Bragdon, a graduate of Irving’s MacArthur High School, opened his second Reservoir in April. Both concepts are already fan-favorites at Toyota Music Factory,” said Noah Lazes, president and CEO of ARK Group.

“Brooke’s knowledge and experience in the DFW bar, restaurant and music scene is second to none. We are thrilled to add Mama Tried to our all-star lineup of concepts,” Lazes added. “New involvement of smart, local creative operators like Brooke is a big feather in our cap, as they add even more diversification to the already massive offering of entertainment and restaurant concepts at Toyota Music Factory.”

Visit the Toyota Music Factory website
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